Is social media a fad? Over 631,953 people have seen this have you?

Social Media definitely isn’t a fad, but I wouldn’t call it the biggest shift since the Industrial Revolution either.

The IR wasn’t just one invention and it didn’t happen overnight. If you want to group social media in with how the internet itself has changed the world, then yeah, I’d vote for that.

The world is forever changed by the technology that has developed over just the last 20 years. Social Media is a part of that giant change and as such is well beyond fad status.

At the current rate, by the time a “fad” media concept is dying, another one is popping up. Can’t call it a bubble since something completely new is starting each time. In a couple years we’ll be saying “follow me on videotwitterspacebook and watch me walk around my house spouting my haikus” (”Worker bees can leave, even drones can fly away, the queen is their slave”).

The ‘oh by the way’ part will be the second and third order effects of losing advertising revenue in the economy as attention shifts to free advertising via internet (of which I’m a huge fan). I’m pretty sure the world will adjust and be just fine. Besides, people generally do very poorly on their own at social media and will still pay someone to help maximize their effort.

Cheers,
Rob